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Understanding Physicians’ Online-Offline Behavior Dynamics: An Empirical Study

Liuan Wang, Lu Yan, Tongxin Zhou, Xitong Guo, Gregory R. HeimInformation Systems网络安全UTD24
Information Systems Research2020-05-08Beihang University; Indiana University Bloomington; University of Washington; Harbin Institute of Technology; Texas A&M UniversityDOI
Citations111
Influential8
References60
Semantic Scholar
TL;DR

It is found that physicians’ online activities can lead to a higher service quantity in offline channels, whereas offline activities may reduce physicians' online services because of resource constraints, and the more offline patients that physicians serve, the more articles they will likely share in online healthcare platforms.

Online healthcare platforms allow physicians and patients to communicate in a timely manner. Yet little is known about how physicians’ online and offline activities affect each other and, consequently, the healthcare system. We collected data from both online and offline channels to study physicians’ online-offline behavior dynamics. We find that physicians’ online activities can lead to a higher service quantity in offline channels, whereas offline activities may reduce physicians’ online services because of resource constraints. We also find that the more offline patients that physicians serve, the more articles the physicians will likely share in online healthcare platforms. These findings are of great importance to practitioners and policy makers. Our work provides evidence that online healthcare platforms supplement offline services and thus lessen the concern that physicians’ participation in online healthcare platforms will negatively influence offline healthcare services. Our findings also indicate the need for the improvement of online-offline coordination and better system design.

Online and offlineHealth careService (business)Computer scienceInternet privacyBusinessKnowledge managementMarketingDigital Marketing and Social MediaCustomer Service Quality and LoyaltyTechnology Adoption and User Behaviour
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